The role of the CMO has evolved over the years, with the average lifespan of a CMO shrinking to a mere 44 months, according to some reports. This is down a full four months from previous years, and is the shortest shelf life compared to other C-Suites; CEOs average seven years, while CFOs are likely to stay for five or six years.
It’s time for our monthly roundup of what’s new at Nugit for you. Here’s your sneak peak at this month’s under-the-hood improvements to help improve your data analytics reporting.
It’s not because they’ll eventually evolve into sentient beings who can spy on you through your devices and rule your life. It’s because as more bots appear on the scene, early adopters will be able to take advantage of ready and available marketing data through bot technology now, before their competitors do.
Have you logged on to check on how your campaigns are doing and noticed any of the following trends?
Nugit hasn't slowed down an inch as we head into the last month of Q3. Here are the latest under the hood improvements we've made to help you up your game with your data analytics reporting:
Consistently analyzing the data on campaign performance helps you determine which strategies you have in place are working. Sometimes, you may notice that your campaign has reached a plateau or isn't performing very well at all; doing a digital health check tells you why, and what you need to change in order to improve.
As we all know, anyone can set up a LinkedIn account, set their own budget and target LinkedIn users with messaging in minutes. As the world’s largest professional network on the Internet, LinkedIn allows brands and agencies to target and reach more than 500 million professionals worldwide. But have you ever wondered just how effective your ads are, and if you've managed to reach the right people?
We've reached the tailend of July and as usual, Nugit has been hard at work on a few new features to make your reporting life easier! Check them out below.
Today’s competitive and highly digital landscape sees businesses scrambling to get control of their data; organisations know how important it is to leverage analytics in order to make better decisions and gain an edge over their competitors.
The list of top 10 brands in Australia was recently released by IPSOS, but which global brands have made it to the top of the charts with Aussies? In a recent research by Nielsen, we uncover what makes the Aussie consumer tick and which are their prefered brands.