We kicked off our launch with an event in Sydney together with Andy Lark, CMO of Foxtel, to discuss the Future that is Data Storytelling.
In the 1960s, some genius decided – “Hey, wouldn’t it be great if I had a platform that let me track all my data and KPIs in one place? Then I can make better business decisions rather than rely on luck.” And so the advent of the first decision support system came into being.
At Nugit, we strive to keep data friendly for people. Our platform produces business stories that are often mistaken as being prepared by real analysts rather than a machine. All of this happens automatically – and often, people forget about the technology behind it. Today, we take you behind the scenes and shine the spotlight on our Natural Language Generation (NLG) technology.
Yes, we can't believe it's that time of year again! 2017 has been an interesting year on all accounts but 2018 is set to be a year where we move into a new era of data analytics.
Here's what we predict will be the key trends to watch, with the stand out being Data Storytelling which will drive marketing and customer success teams forward into the next generation of evidence-based reports.
Data isn’t much use by itself. To give data meaning, it needs context and narrative. These critical components are lacking in most spreadsheets and dashboards, restricting the depth of understanding, and at the end of the day, slowing down decisions.
While Black Friday is a well-known commercial tradition in America, China has their own version with Singles’ Day. What started out as an anti-Valentine’s Day movement has quickly morphed into one of the most lucrative shopping days for businesses, particularly online retailers, thanks to Alibaba. The latest round this 2017 has come and gone and saw record sales of $25 billion in total, acheiving $8.7 billion within the first three minutes.
Businesses often mistakenly believe that there’s a magic bullet or solution that will help solve all their data processing problems. Be it internal data or external data gathered from sales and marketing campaigns, the wealth of information available today often exceeds the human capability to handle. Before your data deluge gets even harder to handle, it’s advised that you look at building a data lake into the business.
It’s clear that the volume of data is increasing, and shows no signs of slowing down. As such, brands will have to move beyond using big data just to create internal reports to satisfy internal stakeholders; they need to start leveraging cross-departmental data to deliver insights and shape the customer experience better.
Many thought they would have to bid goodbye to the little blue bird, but Twitter prevailed and marketers who have been running campaigns on this social media platform will be thrilled with our upgrades this October.