Data isn’t much use by itself. To give data meaning, it needs context and narrative. These critical components are lacking in most spreadsheets and dashboards, restricting the depth of understanding, and at the end of the day, slowing down decisions.
While Black Friday is a well-known commercial tradition in America, China has their own version with Singles’ Day. What started out as an anti-Valentine’s Day movement has quickly morphed into one of the most lucrative shopping days for businesses, particularly online retailers, thanks to Alibaba. The latest round this 2017 has come and gone and saw record sales of $25 billion in total, acheiving $8.7 billion within the first three minutes.
Businesses often mistakenly believe that there’s a magic bullet or solution that will help solve all their data processing problems. Be it internal data or external data gathered from sales and marketing campaigns, the wealth of information available today often exceeds the human capability to handle. Before your data deluge gets even harder to handle, it’s advised that you look at building a data lake into the business.
It’s clear that the volume of data is increasing, and shows no signs of slowing down. As such, brands will have to move beyond using big data just to create internal reports to satisfy internal stakeholders; they need to start leveraging cross-departmental data to deliver insights and shape the customer experience better.
Many thought they would have to bid goodbye to the little blue bird, but Twitter prevailed and marketers who have been running campaigns on this social media platform will be thrilled with our upgrades this October.
Spikes Asia 2017 is done and dusted, and while past years drew attention to spam ads and plagiarism, this year’s judging process appears to have improved by leaps and bounds.
The role of the CMO has evolved over the years, with the average lifespan of a CMO shrinking to a mere 44 months, according to some reports. This is down a full four months from previous years, and is the shortest shelf life compared to other C-Suites; CEOs average seven years, while CFOs are likely to stay for five or six years.
It’s time for our monthly roundup of what’s new at Nugit for you. Here’s your sneak peak at this month’s under-the-hood improvements to help improve your data analytics reporting.
It’s not because they’ll eventually evolve into sentient beings who can spy on you through your devices and rule your life. It’s because as more bots appear on the scene, early adopters will be able to take advantage of ready and available marketing data through bot technology now, before their competitors do.
Have you logged on to check on how your campaigns are doing and noticed any of the following trends?