How CMOs can lead their teams to digital marketing transformation success

By Nugit on Oct 2, 2017 5:07:12 PM

The role of the CMO has evolved over the years, with the average lifespan of a CMO shrinking to a mere 44 months, according to some reports. This is down a full four months from previous years, and is the shortest shelf life compared to other C-Suites; CEOs average seven years, while CFOs are likely to stay for five or six years.

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September Product Updates: Keeping it simple with new features and upgrades!

By Nugit on Sep 26, 2017 2:51:43 PM

It’s time for our monthly roundup of what’s new at Nugit for you. Here’s your sneak peak at this month’s under-the-hood improvements to help improve your data analytics reporting.

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Here’s why you should care about bots

By Nugit on Sep 25, 2017 1:16:24 PM

It’s not because they’ll eventually evolve into sentient beings who can spy on you through your devices and rule your life. It’s because as more bots appear on the scene, early adopters will be able to take advantage of ready and available marketing data through bot technology now, before their competitors do.

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Tricks to Improve your Digital Marketing Campaigns by x10

By Nugit on Sep 14, 2017 2:12:41 PM

Have you logged on to check on how your campaigns are doing and noticed any of the following trends?

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August Product Updates: Check out our new Nugits and DCM features

By Nugit on Aug 28, 2017 2:35:04 PM

Nugit hasn't slowed down an inch as we head into the last month of Q3. Here are the latest under the hood improvements we've made to help you up your game with your data analytics reporting:

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4 Warning Signs that Your Campaign isn't working

By Nugit on Aug 17, 2017 4:02:18 PM

Consistently analyzing the data on campaign performance helps you determine which strategies you have in place are working. Sometimes, you may notice that your campaign has reached a plateau or isn't performing very well at all; doing a digital health check tells you why, and what you need to change in order to improve. 

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Nugit joins the LinkedIn Marketing Partner program

By Nugit on Aug 7, 2017 8:00:00 AM

As we all know, anyone can set up a LinkedIn account, set their own budget and target LinkedIn users with messaging in minutes. As the world’s largest professional network on the Internet, LinkedIn allows brands and agencies to target and reach more than 500 million professionals worldwide. But have you ever wondered just how effective your ads are, and if you've managed to reach the right people?

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July Product Updates: New Nugits for AdWords, LinkedIn and more!

By Nugit on Jul 24, 2017 2:12:41 PM

We've reached the tailend of July and as usual, Nugit has been hard at work on a few new features to make your reporting life easier! Check them out below. 

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The other side of the internet: Identifying cues for concern with data analytics

By Nugit on Jul 17, 2017 2:25:49 PM

Today’s competitive and highly digital landscape sees businesses scrambling to get control of their data; organisations know how important it is to leverage analytics in order to make better decisions and gain an edge over their competitors.

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Top Brands in Australia 2017

By Nugit on Jul 15, 2017 4:08:00 PM

The list of top 10 brands in Australia was recently released by IPSOS, but which global brands have made it to the top of the charts with Aussies? In a recent research by Nielsen, we uncover what makes the Aussie consumer tick and which are their prefered brands.

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