Consistently analyzing the data on campaign performance helps you determine which strategies you have in place are working. Sometimes, you may notice that your campaign has reached a plateau or isn't performing very well at all; doing a digital health check tells you why, and what you need to change in order to improve.
We've reached the tailend of July and as usual, Nugit has been hard at work on a few new features to make your reporting life easier! Check them out below.
Today’s competitive and highly digital landscape sees businesses scrambling to get control of their data; organisations know how important it is to leverage analytics in order to make better decisions and gain an edge over their competitors.
Brand marketers often ponder over two major things – one, how to capture the attention of their audience and two, how to make them remember key brand messages. With investment within the neuromarketing space projected to rise at a 10.20% CAGR from 2017 to 2025 (source: Global Neuromarketing Solutions Market, new research report by Transparency Market Research), it’s clear that emotions are a key driver in order to persuade audiences.
Here's a roundup of tech trends and news that we picked up in June:
The main function of Business Intelligence (BI) software is to turn data into actionable insights and proactively address a customer’s needs. In doing so, organizations hope to gain a competitive advantage and increase ROI; it’s every brands’ core goal. As the growth of data shows no signs of slowing down, an increasing number of companies are scrambling to jump on the BI bandwagon. The following is a list of the top three ways BI has been improving ROI for early adopters:
Every so often we are asked "How are you different from Brand X?"
We got some pretty positive feedback about our last comparison table with Tableau, so we figured we'd come up with another one. As usual, all views expressed here are not just our own, and completely 'unbiased'... we love a bit of competition :)
We're pretty excited to introduce the new things we've done this June. From new integrations and visualisations and other product upgrades, we're always led by our desire to help people realise the possibilities of data. Here's what we've been up to the past few weeks: