“We have been on a transformational journey.”
Ever wondered what sort of impact Data Storytelling can have on a Global business? The Pharmaceutical company behind much-loved customer brands including Johnson's Baby, Neutrogena, Listerine (and many others) operates in complex markets all around the world. Heads of their APAC Digital Analytics team, Jyoti Jain and Sherman Goh, give us the lowdown on how transformative Data Storytelling has been for them.
The organisation has been using Nugit for a while now to improve the communication of data between their different brand teams and territories. Using Nugit has so far helped the team identify over $15 million in digital media opportunities.
With a software stack bigger than most, the analytics teams have admittedly got ‘everything’ in their toolbox. Jyoti Jain, Director of Advanced Analytics for APAC, had this to say: “The reality is we are up to our gills with data. Things were being done on a one-off basis. Individual Excels, they were not standardised. They were not organised. We’re in a region which is very diverse and complex… Something might be on Twitter in Japan and something could be on a very native site in Australia. How do you actually organise that and make it consumable?”
What difference has Nugit made?
Speaking about the impact Nugit has had on the business Jyoti continues: “What was a game changer with Nugit was its agility and flexiblity. We’re all looking at the same single source of truth, a nugit, or a data story which is so compelling. It takes away the labour of collating that information and organising it.”
Sherman Goh, Digital Analytics for APAC, is also happy with the impact Nugit has had on his team: “Nobody had the time to look into 5 or 10 different platforms a day. Nugit really helped us to enable that capability. I think the ‘Weekly Snapshot’ that comes in as a report gives us a lot of insight into what's been happening over the last 7 days.”
Teams can now evaluate creative performance across markets, platforms, and data sets, allowing them to scale better-performing creatives in the region. Jyoti continues, “When our head of Beauty Category talks to somebody in Korea or somebody in Australia, she’s not translating her medium of conversation suddenly. It’s very seamless to her and that’s really been transformational.”
So, what’s the best feature?
For Sherman it’s easy, “For me, I think the download feature into a Powerpoint is the most powerful. Nobody really has to create Powerpoints from scratch anymore. I really like it because you can download the whole report and just select which slides you want to use for your next presentation.”
Jyoti concludes, “I absolutely love the natural language insight that comes in. I don’t even have to write the insight anymore. Maybe it’s making me lazy. But it’s making me powerful as well.”
After such success with Nugit in APAC earlier last year, the company are keen to get underway with a Global Pilot, rolling out Data Storytelling to EMEA & USA. Over recent months the team at Nugit have conducted a series of workshops in the UK and USA to support brand teams with onboarding. Focussed around sharing insights into data storytelling, the workshops are designed to guide groups of regional leads on how to create the best data stories to answer their business needs.
At Nugit, we’re excited to continue working together in 2019, bringing the power of Data Storytelling to even more of their teams and territories across the globe.
What exactly is Nugit?
Nugit is a Data Storytelling Platform designed to make data more consumable for people. It automatically pulls in all your business data from different platforms and transforms the complex numbers into something the whole team can understand. AI insights, visualisations and clear narrative combine to tell the story of your data in a way that empowers users and drives action.
What is Data Storytelling?