Every so often we are asked "How are you different from Brand X?"
We got some pretty positive feedback about our last comparison table with Tableau, so we figured we'd come up with another one. As usual, all views expressed here are not just our own, and completely 'unbiased'... we love a bit of competition :)
To summarise, the volume of campaign data will naturally keep increasing as more marketing budgets shift towards digital campaigns. Thus, having your reports based on rows, or constrained by fixed naming conventions may not always be the most viable option nor the most cost-effective.