How to tell a good story

People don’t make decisions based on data, they make decisions based on stories. Hosted by our Account Manager Issa Sandoval, she brings with her close to 10 years of media agency background, and a wealth of media planning and strategy experience, where storytelling plays a vital part.

What you can learn:

  • The elements of a good story
  • What makes a story compelling?
  • Working with data when storytelling
  • How do you identify what to include in your story
  • Best practices in data storytelling 

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