Mastering Custom Metrics for Cross-Platform Data

If you’re using multiple marketing platforms for all your campaigns, it’s often hard to understand the performance of your marketing strategy as a whole. That's mainly because different platforms use different metrics. Understanding your metrics well and mastering expertly-designed custom metrics can help you to aggregate cross-platform data easily for greater clarity of your campaigns.

What you can learn:

  • How to identify the right metrics you need
  • The most popular cross-platform metrics, their formulas, and their benefits 
  • Best practices for creating and using custom metrics

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