If you’re using multiple marketing platforms for all your campaigns, it’s often hard to understand the performance of your marketing strategy as a whole. That's mainly because different platforms use different metrics. Understanding your metrics well and mastering expertly-designed custom metrics can help you to aggregate cross-platform data easily for greater clarity of your campaigns.
What you can learn:
- How to identify the right metrics you need
- The most popular cross-platform metrics, their formulas, and their benefits
- Best practices for creating and using custom metrics