Data Storytelling

June Product Updates: Up your LinkedIn Ads and Filters Game

Published on Jun 26, 2017 19:30 PM

We're pretty excited to introduce the new things we've done this June. From new integrations and visualisations and other product upgrades, we're always led by our desire to help people realise the possibilities of data. Here's what we've been up to the past few weeks:

1) Linking your data up for more

LinkedIn Ads allows brands and agencies to target and reach over 500 million professionals worldwide. As we all know, anyone can set up a LinkedIn account, set their own budget and target LinkedIn users with messaging in minutes. But have you wondered just how effective your ads are and if you managed to reach the right people? With our new LinkedIn ads integration on Nugit, you’ll be able to gain clarity of your campaigns quickly and automatically.

Besides visualising your Linkedin geographic, ad copy and creatives data using our standard Nugit charts, we have also designed some special visualisations just for Linkedin advertisers. The powerful demographic targeting abilities such as Job Seniority and Company Size uniquely available to LinkedIn can now be visualised automatically with our new Nugits. Take a sneak peek below:

 2) Up your Filters game!

Our supercharged filters help you slice and dice your data like a ninja. Each Nugit can be individually filtered to fine-tune reports in order to highlight opportunities for optimisation. A filter can be used to include 'And' and 'Or' functions to group your data in different ways to get to the exact set of metrics you require.  In addition, you can filter data using custom text by using 'Contains' and 'Does not Contain', and even choose specific data with 'Matches' or 'Does not Match'. This makes it easier for you to build more in-depth and compelling reports across multiple platforms.

Step 1: To use this function, simply select the little funnel icon in the top right corner of the screen.

Step 2: Choose the dimensions you wish to filter in your report from the dropdown menu.

Step 3: Select any other filters you wish to add. Click "Save" and you're done!

 

You'll notice a little footnote generated after you create a filter. This helps you keep track of what is being filtered. If you wish to hide it, refer to the section below about toggling interactive features.

3) Toggling Interactive Features

When creating reports, you may wish to customise what other users can see. To help with this, we've built a nifty little feature for you to toggle between views.

For example, if you have just applied a new filter and want to hide the footnote generated, simply hover over the top of each Nugit. Click on the Viewability Settings (the 'eye' icon) to open up a drop down list, and then toggle away!

To find out more about how our clients use Nugit for data success, check out our client success stories!

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