Data Storytelling could be your new business superpower... Go from a sea of confusing numbers to a head full of clear actions!
With 2.5 quintillion bytes of data being produced each day, it's no wonder that brands, publishers and agencies are finding it almost impossible to clean, analyse and report on their data internally and to their clients. Discover how leading organisations like Johnson & Johnson, Kellogg’s, Unilever & CapGemini have been using Data Storytelling to transform the way their business deals with data… with astonishing results.
What you’ll get from the session:
Whether you use data to better understand your business or to communicate with your customers, this engaging breakfast session will introduce you to the concept of Data Storytelling and show you why it’s acknowledged by many as the most impactful way to visualise & communicate insights for real people.
1 Alfred Place,
London WC1E 7EB
07.00 AM - 09.00 AM, Thursday, 5th September 2019
Bringing thirteen years of experience to Nugit, Darren has held roles in a number of prominent ad tech and media companies spanning three markets including UK, Australia and now Singapore.
Darren began the backbone of his digital career at Yahoo! London where his passion for data driven marketing was initially unearthed across paid search. Transferring to Australia to work for Yahoo!7, Darren gained a wider view of digital working across paid search and then display.
Darren subsequently spent three years’ agency-side at Zenith Optimedia and Ikon Communications. Here he led integrated media teams for clients such as Qantas, Citibank, News International and Vodafone. Returning to London, Darren joined iClick Interactive as employee number one in London and established their EU team before moving to Singapore.
Felipe is a well-respected authority on Data Analytics, with a particular specialism in Data Storytelling. With over 10 years of experience working as Global Insights Manager with Unilever, followed by AI & Data Analytics Consultant for Capgemini, Felipe has gained plenty of perspective on the difficulties of communicating complex data among different business segments. Based in the UK, Felipe now runs his own business helping corporations, intergovernmental organisations and AI startups to grow their businesses through data-driven decision making.
WIth bags of digital experience under his belt in strategic roles in APAC & UK markets, Greg is all too familiar with the issues encountered when communicating complex data. Greg spent over 4 years at Mindshare as Head of Digital Trading & Performance for APAC before becoming the DIgital Trading Lead at Publicis Groupe. Now back on home turf in London, Greg is passionate about using Data Storytelling to help UK businesses master their data with Nugit.