Turn your Google Ad Manager insights into action with Nugit

Google Ad Manager is the complete, easy-to-use, integrated platform to get the most value from every impression, deliver better experiences, and manage your entire ads business.

You can now easily extract and combine Google Ad Manager data in Nugit to automatically create presentation ready data stories for your reporting.

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“Before Nugit, we spent about 6-7 hours creating reports, now it's 1 hour.

We now invest more time in getting a better overall business view by looking at other channels, attribution etc.

Clients have grown in numbers due to our time spent on optimisations and our conversions and budgets have increased."

Escelis

 - Head

These businesses have already discovered the power of Nugit

Cross-channel analysis with Nugit

Nugit users frequently combine Google Ad Manager with these platforms
Google Ad Manager + Google Analytics 360

Combine Ad Manager with GA 360 for one view across campaigns and gain insights

Google Ad Manager + Google Display and Video 360

Combine with Display and Video 360 for multichannel insights

Common Questions

You can find the answers here

Metrics & Dimensions

NameTypeDescription
Ad Unit
ad_unit
Dimension
string
Ad Unit
Advertiser
advertiser
Dimension
string
Advertiser
Advertiser ID
advertiser_id
Dimension
string
Advertiser ID
Creative
creative
Dimension
string
Creative
Creative Click Through URL
creative_click_through_url
Dimension
string
Creative Click Through URL
Creative ID
creative_id
Dimension
string
Creative ID
Master or Companion
creative_rank
Dimension
string
Master or Companion
Creative Size
creative_size
Dimension
string
Creative Size
Creative Type
creative_type
Dimension
string
Creative Type
Date
date
Dimension
string
Date
Device
device
Dimension
string
Device
Image Hash
image_hash
Dimension
string
Image Hash
Image URL
image_url
Dimension
string
Image URL
Line Item
line_item
Dimension
string
Line Item
Line Item End Date Time
line_item_end_date_time
Dimension
string
Line Item End Date Time
Line Item ID
line_item_id
Dimension
string
Line Item ID
NameTypeDescription
Advertiser
advertiser
Dimension
string
Advertiser
Advertiser ID
advertiser_id
Dimension
string
Advertiser ID
Advertiser Type
advertiser_type
Dimension
string
Advertiser Type
Audience
audience
Dimension
string
Audience
Date
date
Dimension
string
Date
Line Item ID
line_item_id
Dimension
string
Line Item ID
Line Item Priority
line_item_priority
Dimension
string
Line Item Priority
Line Item Type
line_item_type
Dimension
string
Line Item Type
Order
order
Dimension
string
Order
Order ID
order_id
Dimension
string
Order ID
Ad Server Code Served Count
ad_server_code_served_count
Metric
integer
Ad Server Code Served Count
Media Spend (CPM & CPC)
ad_server_cpm_and_cpc_revenue
Metric
currency
Media Spend (CPM & CPC)
Ad Server Downloaded Impressions
ad_server_downloaded_impressions
Metric
integer
Ad Server Downloaded Impressions
Adsense Line Item Level Clicks
adsense_line_item_level_clicks
Metric
integer
Adsense Line Item Level Clicks
Adsense Line Item Level Impressions
adsense_line_item_level_impressions
Metric
integer
Adsense Line Item Level Impressions
Adsense Line Item Level Percent Impressions
adsense_line_item_level_percent_impressions
Metric
number_2_digit
Adsense Line Item Level Percent Impressions
NameTypeDescription
Advertiser
advertiser
Dimension
string
Advertiser
Advertiser ID
advertiser_id
Dimension
string
Advertiser ID
Advertiser Type
advertiser_type
Dimension
string
Advertiser Type
Date
date
Dimension
string
Date
Hour
hour
Dimension
string
Hour
Line Item
line_item
Dimension
string
Line Item
Line Item ID
line_item_id
Dimension
string
Line Item ID
Line Item Priority
line_item_priority
Dimension
string
Line Item Priority
Order
order
Dimension
string
Order
Order ID
order_id
Dimension
string
Order ID
Media Spend (CPM & CPC)
ad_server_cpm_and_cpc_revenue
Metric
currency
Media Spend (CPM & CPC)
Ad Server Downloaded Impressions
ad_server_downloaded_impressions
Metric
integer
Ad Server Downloaded Impressions
Adsense Line Item Level Clicks
adsense_line_item_level_clicks
Metric
integer
Adsense Line Item Level Clicks
Adsense Line Item Level Impressions
adsense_line_item_level_impressions
Metric
integer
Adsense Line Item Level Impressions
Adsense Line Item Level Percent Impressions
adsense_line_item_level_percent_impressions
Metric
number_2_digit
Adsense Line Item Level Percent Impressions
Adsense Line Item Level Revenue
adsense_line_item_level_revenue
Metric
currency
Adsense Line Item Level Revenue
NameTypeDescription
Advertiser
advertiser
Dimension
string
Advertiser
Advertiser ID
advertiser_id
Dimension
string
Advertiser ID
Advertiser Type
advertiser_type
Dimension
string
Advertiser Type
Date
date
Dimension
string
Date
Device
device
Dimension
string
Device
Device Category ID
device_category_id
Dimension
string
Device Category ID
Line Item
line_item
Dimension
string
Line Item
Line Item ID
line_item_id
Dimension
string
Line Item ID
Line Item Priority
line_item_priority
Dimension
string
Line Item Priority
Line Item Type
line_item_type
Dimension
string
Line Item Type
Mobile App
mobile_app
Dimension
string
Mobile App
Mobile Device
mobile_device
Dimension
string
Mobile Device
Mobile Inventory Type
mobile_inventory_type
Dimension
string
Mobile Inventory Type
Order
order
Dimension
string
Order
Order ID
order_id
Dimension
string
Order ID
Ad Server Code Served Count
ad_server_code_served_count
Metric
integer
Ad Server Code Served Count
NameTypeDescription
Advertiser
advertiser
Dimension
string
Advertiser
Advertiser ID
advertiser_id
Dimension
string
Advertiser ID
Advertiser Type
advertiser_type
Dimension
string
Advertiser Type
City
city
Dimension
string
City
Country
country
Dimension
string
Country
Country ID
country_id
Dimension
string
Country ID
Date
date
Dimension
string
Date
Line Item
line_item
Dimension
string
Line Item
Line Item ID
line_item_id
Dimension
string
Line Item ID
Line Item Priority
line_item_priority
Dimension
string
Line Item Priority
Line Item Type
line_item_type
Dimension
string
Line Item Type
Order
order
Dimension
string
Order
Order ID
order_id
Dimension
string
Order ID
Region
region
Dimension
string
Region
Region ID
region_id
Dimension
string
Region ID
Ad Server Code Served Count
ad_server_code_served_count
Metric
integer
Ad Server Code Served Count
0