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Turn your Google Ad Manager insights into action with Nugit

Google Ad Manager is the complete, easy-to-use, integrated platform to get the most value from every impression, deliver better experiences, and manage your entire ads business.

You can now easily extract and combine Google Ad Manager data in Nugit to automatically create presentation ready data stories for your reporting.

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Get more from Google Ad Manager with Nugit

AI technology automatically analyses, visualises and creates evidence based data stories.

Aggregate your data from various sources and simplify your programmatic reporting with Nugit.
Fast AI analysis helps you focus on key insights with clear narrative.
Live stories personalised and ready to share at scale.
Better results, faster with an automatic data feed and zero-click reports.
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“Before Nugit, we spent about 6-7 hours creating reports, now it's 1 hour.

We now invest more time in getting a better overall business view by looking at other channels, attribution etc.

Clients have grown in numbers due to our time spent on optimisations and our conversions and budgets have increased."

Escelis

 - Head

These businesses have already discovered the power of Nugit

Cross-channel analysis with Nugit

Nugit users frequently combine Google Ad Manager with these platforms
Google Ad Manager + Google Analytics 360

Combine Ad Manager with GA 360 for one view across campaigns and gain insights

Google Ad Manager + Google Display and Video 360

Combine with Display and Video 360 for multichannel insights

Common Questions

You can find the answers here

Metrics & Dimensions

Key Metrics
Audience
Time & Day
Device
Location
NameTypeDescription
Ad Unit
ad_unit		Dimension
string		Ad Unit
Advertiser
advertiser		Dimension
string		Advertiser
Advertiser ID
advertiser_id		Dimension
string		Advertiser ID
Creative
creative		Dimension
string		Creative
Creative Click Through URL
creative_click_through_url		Dimension
string		Creative Click Through URL
Creative ID
creative_id		Dimension
string		Creative ID
Master or Companion
creative_rank		Dimension
string		Master or Companion
Creative Size
creative_size		Dimension
string		Creative Size
Creative Type
creative_type		Dimension
string		Creative Type
Date
date		Dimension
string		Date
Device
device		Dimension
string		Device
Image Hash
image_hash		Dimension
string		Image Hash
Image URL
image_url		Dimension
string		Image URL
Line Item
line_item		Dimension
string		Line Item
Line Item End Date Time
line_item_end_date_time		Dimension
string		Line Item End Date Time
Line Item ID
line_item_id		Dimension
string		Line Item ID
NameTypeDescription
Advertiser
advertiser		Dimension
string		Advertiser
Advertiser ID
advertiser_id		Dimension
string		Advertiser ID
Advertiser Type
advertiser_type		Dimension
string		Advertiser Type
Audience
audience		Dimension
string		Audience
Date
date		Dimension
string		Date
Line Item ID
line_item_id		Dimension
string		Line Item ID
Line Item Priority
line_item_priority		Dimension
string		Line Item Priority
Line Item Type
line_item_type		Dimension
string		Line Item Type
Order
order		Dimension
string		Order
Order ID
order_id		Dimension
string		Order ID
Ad Server Code Served Count
ad_server_code_served_count		Metric
integer		Ad Server Code Served Count
Media Spend (CPM & CPC)
ad_server_cpm_and_cpc_revenue		Metric
currency		Media Spend (CPM & CPC)
Ad Server Downloaded Impressions
ad_server_downloaded_impressions		Metric
integer		Ad Server Downloaded Impressions
Adsense Line Item Level Clicks
adsense_line_item_level_clicks		Metric
integer		Adsense Line Item Level Clicks
Adsense Line Item Level Impressions
adsense_line_item_level_impressions		Metric
integer		Adsense Line Item Level Impressions
Adsense Line Item Level Percent Impressions
adsense_line_item_level_percent_impressions		Metric
number_2_digit		Adsense Line Item Level Percent Impressions
NameTypeDescription
Advertiser
advertiser		Dimension
string		Advertiser
Advertiser ID
advertiser_id		Dimension
string		Advertiser ID
Advertiser Type
advertiser_type		Dimension
string		Advertiser Type
Date
date		Dimension
string		Date
Hour
hour		Dimension
string		Hour
Line Item
line_item		Dimension
string		Line Item
Line Item ID
line_item_id		Dimension
string		Line Item ID
Line Item Priority
line_item_priority		Dimension
string		Line Item Priority
Order
order		Dimension
string		Order
Order ID
order_id		Dimension
string		Order ID
Media Spend (CPM & CPC)
ad_server_cpm_and_cpc_revenue		Metric
currency		Media Spend (CPM & CPC)
Ad Server Downloaded Impressions
ad_server_downloaded_impressions		Metric
integer		Ad Server Downloaded Impressions
Adsense Line Item Level Clicks
adsense_line_item_level_clicks		Metric
integer		Adsense Line Item Level Clicks
Adsense Line Item Level Impressions
adsense_line_item_level_impressions		Metric
integer		Adsense Line Item Level Impressions
Adsense Line Item Level Percent Impressions
adsense_line_item_level_percent_impressions		Metric
number_2_digit		Adsense Line Item Level Percent Impressions
Adsense Line Item Level Revenue
adsense_line_item_level_revenue		Metric
currency		Adsense Line Item Level Revenue
NameTypeDescription
Advertiser
advertiser		Dimension
string		Advertiser
Advertiser ID
advertiser_id		Dimension
string		Advertiser ID
Advertiser Type
advertiser_type		Dimension
string		Advertiser Type
Date
date		Dimension
string		Date
Device
device		Dimension
string		Device
Device Category ID
device_category_id		Dimension
string		Device Category ID
Line Item
line_item		Dimension
string		Line Item
Line Item ID
line_item_id		Dimension
string		Line Item ID
Line Item Priority
line_item_priority		Dimension
string		Line Item Priority
Line Item Type
line_item_type		Dimension
string		Line Item Type
Mobile App
mobile_app		Dimension
string		Mobile App
Mobile Device
mobile_device		Dimension
string		Mobile Device
Mobile Inventory Type
mobile_inventory_type		Dimension
string		Mobile Inventory Type
Order
order		Dimension
string		Order
Order ID
order_id		Dimension
string		Order ID
Ad Server Code Served Count
ad_server_code_served_count		Metric
integer		Ad Server Code Served Count
NameTypeDescription
Advertiser
advertiser		Dimension
string		Advertiser
Advertiser ID
advertiser_id		Dimension
string		Advertiser ID
Advertiser Type
advertiser_type		Dimension
string		Advertiser Type
City
city		Dimension
string		City
Country
country		Dimension
string		Country
Country ID
country_id		Dimension
string		Country ID
Date
date		Dimension
string		Date
Line Item
line_item		Dimension
string		Line Item
Line Item ID
line_item_id		Dimension
string		Line Item ID
Line Item Priority
line_item_priority		Dimension
string		Line Item Priority
Line Item Type
line_item_type		Dimension
string		Line Item Type
Order
order		Dimension
string		Order
Order ID
order_id		Dimension
string		Order ID
Region
region		Dimension
string		Region
Region ID
region_id		Dimension
string		Region ID
Ad Server Code Served Count
ad_server_code_served_count		Metric
integer		Ad Server Code Served Count
0