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Turn your Google Ads data into action with Nugit

Nugit extracts data from Google Ads and combines it with all your other business data to help you see the full story.

Nugit's AI technology is used to analyse all your data as one and transform it into beautiful data story reports with visualisations and insights the whole team can understand.

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Get more from Google Ads with Nugit

AI technology automatically analyses, visualises and creates evidence based data stories.

Aggregate your data from various sources and simplify your campaign reporting with Nugit.
Fast AI analysis helps you focus on key insights with clear narrative.
Live stories personalised and ready to share at scale.
Better results, faster with an automatic data feed and zero-click reports.
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“Nugit is very reader friendly; you see the graphs and you see how it summarises the data and customises the formula for specific metrics that you want to measure.

It cuts time instead of looking into different platforms and going to different team members to ask for data insights. We can see FB Ads and Google Ads on Nugit directly.

To me, it’s more time efficient and helps us manage our time on a daily basis.”

starcom
Starcom Indonesia

 - Global Network Clients Director

These businesses have already discovered the power of Nugit

Common Questions

You can find the answers here

Google Ads Supported Metrics & Dimensions

Key Metrics
Creative - Adcopy
Ad Groups
Age & Gender
Audience
Conversions
Time & Day
Keywords
Display - Topics
Label
Location
Search Queries
Video
NameTypeDescription
Account
account		Dimension
string		Account
Ad Network Type 1
ad_network		Dimension
string		Ad Network Type 1
Ad Network Type 2
ad_network_type_2		Dimension
string		Ad Network Type 2
Advertising Channel SubType
advertising_channel_sub_type		Dimension
string		Advertising Channel SubType
Advertising Channel Type
advertising_channel_type		Dimension
string		Advertising Channel Type
Base Campaign ID
base_campaign_id		Dimension
string		Base Campaign ID
Bid Type
bid_type		Dimension
string		Bid Type
Bidding Strategy
bidding_strategy		Dimension
string		Bidding Strategy
Bidding Strategy Type
bidding_strategy_type		Dimension
string		Bidding Strategy Type
Campaign
campaign		Dimension
string		Campaign
Campaign Desktop BidModifier
campaign_desktop_bid_modifier		Dimension
string		Campaign Desktop BidModifier
Campaign ID
campaign_id		Dimension
string		Campaign ID
Campaign Mobile BidModifier
campaign_mobile_bid_modifier		Dimension
string		Campaign Mobile BidModifier
Campaign Tablet BidModifier
campaign_tablet_bid_modifier		Dimension
string		Campaign Tablet BidModifier
Customer
customer		Dimension
string		Customer
Date
date		Dimension
string		Date
NameTypeDescription
Account
account		Dimension
string		Account
Ad Format
ad_format		Dimension
string		Ad Format
Ad Network Type 1
ad_network		Dimension
string		Ad Network Type 1
Ad Network Type 2
ad_network_type_2		Dimension
string		Ad Network Type 2
Ad Group
adgroup		Dimension
string		Ad Group
Ad Group ID
adgroup_id		Dimension
string		Ad Group ID
Base Ad Group ID
base_ad_group_id		Dimension
string		Base Ad Group ID
Base Campaign ID
base_campaign_id		Dimension
string		Base Campaign ID
Business Name
business_name		Dimension
string		Business Name
Campaign
campaign		Dimension
string		Campaign
Campaign ID
campaign_id		Dimension
string		Campaign ID
Creative Destination URL
creative_destination_url		Dimension
string		Creative Destination URL
Creative ID
creative_id		Dimension
string		Creative ID
Criterion ID
criterion_id		Dimension
string		Criterion ID
Criterion Type
criterion_type		Dimension
string		Criterion Type
Customer
customer		Dimension
string		Customer
NameTypeDescription
Account
account		Dimension
string		Account
Ad Group Desktop Bid Modifier
ad_group_desktop_bid_modifier		Dimension
string		Ad Group Desktop Bid Modifier
Ad Group Mobile Bid Modifier
ad_group_mobile_bid_modifier		Dimension
string		Ad Group Mobile Bid Modifier
Ad Group Tablet Bid Modifier
ad_group_tablet_bid_modifier		Dimension
string		Ad Group Tablet Bid Modifier
Ad Network Type 1
ad_network		Dimension
string		Ad Network Type 1
Ad Network Type 2
ad_network_type_2		Dimension
string		Ad Network Type 2
Ad Group
adgroup		Dimension
string		Ad Group
Ad Group ID
adgroup_id		Dimension
string		Ad Group ID
Base Ad Group ID
base_ad_group_id		Dimension
string		Base Ad Group ID
Base Campaign ID
base_campaign_id		Dimension
string		Base Campaign ID
Bid Type
bid_type		Dimension
string		Bid Type
Bidding Strategy
bidding_strategy		Dimension
string		Bidding Strategy
Bidding Strategy Source
bidding_strategy_source		Dimension
string		Bidding Strategy Source
Bidding Strategy Type
bidding_strategy_type		Dimension
string		Bidding Strategy Type
Campaign
campaign		Dimension
string		Campaign
Campaign ID
campaign_id		Dimension
string		Campaign ID
NameTypeDescription
Account
account		Dimension
string		Account
Ad Network Type 1
ad_network		Dimension
string		Ad Network Type 1
Ad Network Type 2
ad_network_type_2		Dimension
string		Ad Network Type 2
Ad Group
adgroup		Dimension
string		Ad Group
Ad Group ID
adgroup_id		Dimension
string		Ad Group ID
Age
age		Dimension
string		Age
Audience Destination URL
audience_destination_url		Dimension
string		Audience Destination URL
Base Ad Group ID
base_ad_group_id		Dimension
string		Base Ad Group ID
Base Campaign ID
base_campaign_id		Dimension
string		Base Campaign ID
Bid Type
bid_type		Dimension
string		Bid Type
Campaign
campaign		Dimension
string		Campaign
Campaign ID
campaign_id		Dimension
string		Campaign ID
Customer
customer		Dimension
string		Customer
Date
date		Dimension
string		Date
Device
device		Dimension
string		Device
External Customer ID
external_customer_id		Dimension
string		External Customer ID
NameTypeDescription
Account
account		Dimension
string		Account
Ad Network Type 1
ad_network		Dimension
string		Ad Network Type 1
Ad Network Type 2
ad_network_type_2		Dimension
string		Ad Network Type 2
Ad Group
adgroup		Dimension
string		Ad Group
Ad Group ID
adgroup_id		Dimension
string		Ad Group ID
Audience
audience		Dimension
string		Audience
Audience Destination URL
audience_destination_url		Dimension
string		Audience Destination URL
Audience ID
audience_id		Dimension
string		Audience ID
Audience Type
audience_type		Dimension
string		Audience Type
Base Ad Group ID
base_ad_group_id		Dimension
string		Base Ad Group ID
Base Campaign ID
base_campaign_id		Dimension
string		Base Campaign ID
Bid Type
bid_type		Dimension
string		Bid Type
Campaign
campaign		Dimension
string		Campaign
Campaign ID
campaign_id		Dimension
string		Campaign ID
Customer
customer		Dimension
string		Customer
Date
date		Dimension
string		Date
NameTypeDescription
Account
account		Dimension
string		Account
Ad Network Type 1
ad_network		Dimension
string		Ad Network Type 1
Ad Network Type 2
ad_network_type_2		Dimension
string		Ad Network Type 2
Advertising Channel SubType
advertising_channel_sub_type		Dimension
string		Advertising Channel SubType
Advertising Channel Type
advertising_channel_type		Dimension
string		Advertising Channel Type
Base Campaign ID
base_campaign_id		Dimension
string		Base Campaign ID
Bid Type
bid_type		Dimension
string		Bid Type
Bidding Strategy
bidding_strategy		Dimension
string		Bidding Strategy
Bidding Strategy Type
bidding_strategy_type		Dimension
string		Bidding Strategy Type
Campaign
campaign		Dimension
string		Campaign
Campaign Desktop BidModifier
campaign_desktop_bid_modifier		Dimension
string		Campaign Desktop BidModifier
Campaign ID
campaign_id		Dimension
string		Campaign ID
Campaign Mobile BidModifier
campaign_mobile_bid_modifier		Dimension
string		Campaign Mobile BidModifier
Campaign Tablet BidModifier
campaign_tablet_bid_modifier		Dimension
string		Campaign Tablet BidModifier
Conversion Category Name
conversion_category		Dimension
string		Conversion Category Name
Conversion Tracker ID
conversion_tracker_id		Dimension
string		Conversion Tracker ID
NameTypeDescription
Account
account		Dimension
string		Account
Ad Network Type 1
ad_network		Dimension
string		Ad Network Type 1
Ad Network Type 2
ad_network_type_2		Dimension
string		Ad Network Type 2
Advertising Channel SubType
advertising_channel_sub_type		Dimension
string		Advertising Channel SubType
Advertising Channel Type
advertising_channel_type		Dimension
string		Advertising Channel Type
Base Campaign ID
base_campaign_id		Dimension
string		Base Campaign ID
Bid Type
bid_type		Dimension
string		Bid Type
Bidding Strategy
bidding_strategy		Dimension
string		Bidding Strategy
Bidding Strategy Type
bidding_strategy_type		Dimension
string		Bidding Strategy Type
Campaign
campaign		Dimension
string		Campaign
Campaign Desktop BidModifier
campaign_desktop_bid_modifier		Dimension
string		Campaign Desktop BidModifier
Campaign ID
campaign_id		Dimension
string		Campaign ID
Campaign Mobile BidModifier
campaign_mobile_bid_modifier		Dimension
string		Campaign Mobile BidModifier
Campaign Tablet BidModifier
campaign_tablet_bid_modifier		Dimension
string		Campaign Tablet BidModifier
Customer
customer		Dimension
string		Customer
Date
date		Dimension
string		Date
NameTypeDescription
Account
account		Dimension
string		Account
Ad Network Type 1
ad_network		Dimension
string		Ad Network Type 1
Ad Network Type 2
ad_network_type_2		Dimension
string		Ad Network Type 2
Ad Group
adgroup		Dimension
string		Ad Group
Ad Group ID
adgroup_id		Dimension
string		Ad Group ID
Audience Destination URL
audience_destination_url		Dimension
string		Audience Destination URL
Base Ad Group ID
base_ad_group_id		Dimension
string		Base Ad Group ID
Base Campaign ID
base_campaign_id		Dimension
string		Base Campaign ID
Bid Type
bid_type		Dimension
string		Bid Type
Campaign
campaign		Dimension
string		Campaign
Campaign ID
campaign_id		Dimension
string		Campaign ID
Customer
customer		Dimension
string		Customer
Date
date		Dimension
string		Date
Device
device		Dimension
string		Device
Display Keyword
display_keyword		Dimension
string		Display Keyword
Display Keyword ID
display_keyword_id		Dimension
string		Display Keyword ID
NameTypeDescription
Account
account		Dimension
string		Account
Ad Network Type 1
ad_network		Dimension
string		Ad Network Type 1
Ad Network Type 2
ad_network_type_2		Dimension
string		Ad Network Type 2
Ad Group
adgroup		Dimension
string		Ad Group
Ad Group ID
adgroup_id		Dimension
string		Ad Group ID
Audience Destination URL
audience_destination_url		Dimension
string		Audience Destination URL
Base Ad Group ID
base_ad_group_id		Dimension
string		Base Ad Group ID
Base Campaign ID
base_campaign_id		Dimension
string		Base Campaign ID
Bid Type
bid_type		Dimension
string		Bid Type
Campaign
campaign		Dimension
string		Campaign
Campaign ID
campaign_id		Dimension
string		Campaign ID
Customer
customer		Dimension
string		Customer
Date
date		Dimension
string		Date
Device
device		Dimension
string		Device
Display Topic
display_topic		Dimension
string		Display Topic
External Customer ID
external_customer_id		Dimension
string		External Customer ID
NameTypeDescription
Date
date		Dimension
string		Date
Labels
label		Dimension
string		Labels
Label IDs
label_ids		Dimension
string		Label IDs
Active View Measurable Impressions
active_view_measurable_impressions		Metric
integer		Active View Measurable Impressions
Active View Total Impressions
active_view_total_impressions		Metric
integer		Active View Total Impressions
Active View Impressions
ActiveViewImpressions		Metric
integer		Active View Impressions
Active View Measurable Cost
ActiveViewMeasurableCost		Metric
trimmed_currency		Active View Measurable Cost
All Conversion Value
all_conversion_value		Metric
integer		All Conversion Value
All Conversions
AllConversions		Metric
integer		All Conversions
Clicks
clicks		Metric
integer		Clicks
Content Budget Lost Impressions
content_budget_lost_impressions		Metric
integer		Content Budget Lost Impressions
Content Impressions
ContentImpressions		Metric
integer		Content Impressions
Content Rank Lost Impressions
ContentRankLostImpressions		Metric
integer		Content Rank Lost Impressions
Conversion Value
conversion_value		Metric
currency		Conversion Value
Conversions
conversions		Metric
integer		Conversions
Cross Device Conversions
CrossDeviceConversions		Metric
integer		Cross Device Conversions
NameTypeDescription
Ad Network Type 1
ad_network		Dimension
string		Ad Network Type 1
Ad Group
adgroup		Dimension
string		Ad Group
Campaign
campaign		Dimension
string		Campaign
City
city		Dimension
string		City
Country
country		Dimension
string		Country
Date
date		Dimension
string		Date
Device
device		Dimension
string		Device
Region
region		Dimension
string		Region
All Conversions
AllConversions		Metric
integer		All Conversions
Clicks
clicks		Metric
integer		Clicks
Conversion Value
conversion_value		Metric
currency		Conversion Value
Conversions
conversions		Metric
integer		Conversions
Cross Device Conversions
CrossDeviceConversions		Metric
integer		Cross Device Conversions
Impressions
impressions		Metric
integer		Impressions
Interactions
interactions		Metric
integer		Interactions
Media Spend
spend		Metric
currency		Media Spend
NameTypeDescription
Ad Format
ad_format		Dimension
string		Ad Format
Ad Network Type 1
ad_network		Dimension
string		Ad Network Type 1
Ad Group
adgroup		Dimension
string		Ad Group
Ad Group ID
adgroup_id		Dimension
string		Ad Group ID
Campaign
campaign		Dimension
string		Campaign
Campaign ID
campaign_id		Dimension
string		Campaign ID
Creative ID
creative_id		Dimension
string		Creative ID
Date
date		Dimension
string		Date
Device
device		Dimension
string		Device
Keyword ID
keyword_id		Dimension
string		Keyword ID
Keyword Text Matching Query
keyword_text_matching_query		Dimension
string		Keyword Text Matching Query
Query
query		Dimension
string		Query
Query Match Type With Variant
query_match_type_with_variant		Dimension
string		Query Match Type With Variant
All Conversions
AllConversions		Metric
integer		All Conversions
Clicks
clicks		Metric
integer		Clicks
Conversion Value
conversion_value		Metric
currency		Conversion Value
NameTypeDescription
Ad Network Type 1
ad_network		Dimension
string		Ad Network Type 1
Ad Group
adgroup		Dimension
string		Ad Group
Ad Group ID
adgroup_id		Dimension
string		Ad Group ID
Campaign
campaign		Dimension
string		Campaign
Campaign ID
campaign_id		Dimension
string		Campaign ID
Creative ID
creative_id		Dimension
string		Creative ID
Date
date		Dimension
string		Date
Device
device		Dimension
string		Device
Video Channel ID
video_channel_id		Dimension
string		Video Channel ID
Video ID
video_id		Dimension
string		Video ID
Video Title
video_title		Dimension
string		Video Title
Clicks
clicks		Metric
integer		Clicks
Conversion Value
conversion_value		Metric
currency		Conversion Value
Conversions
conversions		Metric
integer		Conversions
Engagements
engagements		Metric
integer		Engagements
Impressions
impressions		Metric
integer		Impressions