“We are in a region which is very diverse and complex with information in all kinds of formats across different territories. Something could be on Twitter in Japan and something could be on a very native site in Australia. How do you actually organise that and make it consumable? Nugit allowed us to do that and do that across those borders.”
- Jyoti Jain, Head of Consumer and Business Intelligence, J&J Consumer Health APAC
Check out our series of video demonstrations below to learn how easy it is to become a data storyteller with Nugit.
Discover how the Nugit Platform can deliver transparency, time savings and scalability
Learn how to use our drag & drop story builder to create a data story from scratch
Watch how simple it is to create a multi channel analysis in Nugit
You can find the answers here
Marketing Stories are most useful for Marketing departments and Marketing agencies. Any industry can use Nugit’s Data Storytelling platform to build data stories. One example is a brand that operate across multiple regions with multiple campaigns. You can now combine all your data into one place, seeing overall performance per geography zone or even deep dive into specific media channels.
Studies have shown stories to be more impactful and engaging and they provide an emotional aspect that numbers alone do not. If you want to show performance and provide actionable insights, then a use a data story. Reports and dashboards often have the key insights hidden within the data; a story highlights them.