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Nugit: The Future is Data Storytelling

How to leverage data to build a compelling story

We all buy into the power of data, but how do we use it to drive action? How do we realise its full potential? The secret lies in the sweet spot where creativity and data collide.

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Darren Jacobs, VP Client Development at Nugit

Data Storytelling Platform Nugit Appoints Darren Jacobs To Lead Sales

Following its Australian launch, data storytelling platform Nugit has appointed Darren Jacobs as VP Sales and Client Development to drive new business across the region. 

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Data storytelling platform Nugit launches in Australia - AdNews

Data storytelling platform Nugit launches in Australia

26 July 2018, Australia (AdNews) - A data storytelling platform that allows digital publishers, marketers and their partners to transform complex multi-channel marketing performance data into shareable, interactive data stories has a launched in Australia.

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Nugit launches in Australia - CMO

CMO's top 8 martech stories for the week - 26 July 2018: Nugit launches in Australia

26 July 2018, Australia (CMO) - Data storytelling platform Nugit has launched in Australia and aims to give digital publishers, marketers and their partners the capability to automatically transform complex multi-channel marketing performance data into shareable and interactive data stories.

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Nugit launches down under - B&T

Data Storytelling Platform Nugit Launches Down Under

25 July 2018, Australia (B&T) - A new platform has launched in Australia that enables digital publishers, marketers and their partners to automatically transform complex data into shareable and interactive data stories.

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Nugit launches in Australia - Mumbrella

Former Maxus head of search launches data visualisation platform Nugit in Australia

25 July 2018, Australia (Mumbrella) - Data storytelling platform Nugit, founded by former Maxus APAC search boss Dave Sanderson, has launched in Australia. “Data is boring,” Sanderson told Mumbrella. “The way big businesses use data is even more boring."

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AI: The next frontier of marketing

30 January 2018, Singapore (The Business Times) - Gone are the days when marketing used to only involve traditional channels like TV and radio advertising, or printing brochures and flyers. The paradigm shift has seen marketing evolve by leaps and bounds, and some of the more obvious changes involve...

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Interview with Dave Sanderson, CEO, Nugit

10 January 2018, Singapore (MarTechSeries)

Q: Tell us about your role and how you got here. What inspired you to start a data intelligence company?

A: Before I was a Startup Entrepreneur I was a consultant at a global media group. My role was to analyse the data collected from marketing activities and come up with new ideas and business cases for my clients. I spent too many hours doing this, and I probably spent over 10,000 hours in Excel spreadsheets and PowerPoint building stories from data


Three Singapore Companies To Watch

14 November 2017, Singapore (BLLNR)

A whole slew of start-ups come and go, but only a rare few actually manage to raise blockbuster funds and scale up to eventually burgeon into household names or even international brands. With that in mind, here are the three major companies well on their way to the pinnacle of success.

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Top 6 predictions for data and analytics in 2018 

1 November 2017, Singapore (CMO Innovation) -

Nugit has had the privilege of working with some of the biggest brands and agencies in the region, giving us insights on data trends and stories. As we draw closer to the end of the year, it’s clear that the data deluge that brands face shows no signs of slowing down.

Here are six data analytic predictions that we believe are slated to hit businesses in a big way as we usher in 2018.

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Nugit aims to use data storytelling to drive digital transformation in Sanofi Pasteur 

21 November 2017, Singapore (The Drum) - Nugit has announced a partnership with pharmaceutical company Sanofi that will see the marketing technology company use its storytelling platform to equip Sanofi’s vaccines division marketing teams with the capability to collate data from campaigns and media partnerships driven through online channels.

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Nugit CMO Innovation Data Analytics
Marketers take note: When data is smarter than it looks

19 May 2017, Singapore (CMO Innovation) – When it comes to acquiring customers, data plays a huge role in any business. You could in fact say it’s the new currency, especially when it comes to marketing. While many are aware of new data technologies, most people are still clueless with regards to how to leverage them.

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Marketing Analytics Conference
Marketing's Analytics Conference: Where do you find great data scientists and analysts?
21 April 2017, Singapore (Marketing Interactive) - CEO Dave Sanderson joins the panel to discuss the future of data analytics and the talent pool. Find out what challenges lie ahead and how to prepare your organisation for them.

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Five Singapore Start-ups to watch
Outlook 2017: Five Singapore start-ups to watch

30 December 2016, Singapore (The Straits Times) – Start-ups come and go, but a rare few manage to raise funds, scale up and could eventually become household names. Economics Correspondent Chia Yan Min identifies five under-the-radar young firms that you could be hearing a lot more about in the coming year.

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10 Exciting startups from Singapore 2016
10 exciting startups from Singapore that raised funding in 2016

21 December 2016, Singapore (Tech In Asia) – Venture capital investment in Singaporean startups fared well in 2016. The year saw seasoned companies clear the infamous “series A gap” with series B and even C rounds, and younger businesses take their first steps toward growth. Here are 10, in alphabetical order, that TechinAsia deems promising.

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Channel NewsAsia Interview
ChannelNewAsia Interview

9th December 2016, Singapore – CEO of Nugit David Sanderson interviewed on ChannelNewsAsia prime time slot with Business Anchor Toni Waterman.


Nugit raises US$5.2M from Sequoia India
Artificial intelligence and Data Analytics Startup Nugit Raises US$5.2M From Sequoia India

6 October 2016, Singapore - Singapore-based startup Nugit today announces a US$5.2M funding round from Sequoia India. By combining artificial intelligence, natural language generation, and visual design, Nugit transforms data into decision-ready reports that integrate seamlessly into marketers' workflows. Nugit’s intelligent platform turns fragmented marketing data into better decisions, enabling companies like Facebook and Johnson & Johnson to reduce reporting time by up to 80%.

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