Product Update: Demographic Drill-Down... How Well Do You Know Your Audience?

A suite of demographic insights at your fingertips

The key to any successful marketing is knowing your audience. Who are they exactly? Why do they care about your product or service? Are your campaigns targeting them in a way that resonates? 

Here at Nugit, our Product team has recently launched a set of updates to our demographic visualisations, all designed to help you get a clearer idea of your audiences and their pattern of interactions. 

On top of this we’ve also expanded the visualisation capabilities, loading speed and improved overall performance. All these visualisations now support CSV data too, which means they can be used in a wide variety of different businesses & use-cases, not just with marketing & advertising data. Whether you want to look at product usage, sales performance or any activity data, these beautiful demographic, geographic and time-period visualisations can help bring your data to life!

For an overview of Nugit's tech features why not take the Nugit platform tour.

Stay open to demographic surprises!

You may believe you already have a clear understanding of your target customer but it’s always worth keeping an eye on demographic data as it can throw up the occasional surprise. Alex Radford, Performance Director at D3 Digital Agency knows just how useful these insights can be...

“Nugit’s audience insights have had a massive impact on one of our clients ‘My Foodbag’. Nugit has surfaced insights about their target demographics, highlighting big areas of wastage. 'My Foodbag’ has now completely changed their targeting strategy as a result, reducing wastage and improving ROI.”

Interested in the agency use-case? Read more about D3's Data Storytelling journey here.

Age & Gender insights

With over 10 different visualisations to showcase both age and gender insights you can customise your data story for any audience. With the most recent update you can now filter out irrelevant groups to show a more focussed result.

Dynamic Marketplace, Fave, uses Nugit to provide 1000's of their SEA merchants east-to-consume insights about their business performance & customer habits. Read about Fave's Data Storytelling Journey.

Industry & Job Seniority insights

Do you target your campaigns by industry or job seniority? Nugit has some visualisations designed specifically for LinkedIn Data that show interactions based on these factors. If you find that your campaign is resonating with the wrong group of people it may be time to make some tweaks to the creative or copy to appeal more directly to your desired audience.

Time of Day, Day of Week insights

Want to find out your customer usage pattern? Or understand the best performing time & day for your audience conversions? Discovering patterns can help you personalise your content even further to capitalise on your audience at peak times. 

For example, new mums are often awake for night feeds and very active on mobile phones so savvy baby product advertisers that noticed this were able to produce very personable content that tapped into the idea of ‘The 2am club”.

Our new release enables you to now look at data trends by day of the week, with a lot more visualisation ability (Table Chart, Pie Chart, Line Chart, Observation & more!)  

Geographic Location insights

Having a cross-region or across-country product to look after, have you tried aggregating geographic insights? Perhaps you’ve also considered sharing best practices across the regions or countries, but you need data insights to back you up. Our geographical visualisation is here to help you, diving into the data sets with a beautiful visual break-down by geographic locations. 

Kellogg's and Johnson & Johnson run complex campaigns across multipe markets. Read more about their experiences or some of our other happy customers.

Driving data innovation

We’re always working on new ways to level-up your data stories and make data work harder for you. Nugit's demographic insights provide a sure-fire way to identify optimisation opportunities, allowing you to concentrate your budget on a more specific audience to save valuable resources at the same time as achieving a stronger ROI.

If you’d like to learn more about Nugit’s demographic insights or any of our other features we’d love to hear from you! Nugit users can drop a message to their dedicated Customer Success Manager and not-yet customers feel free to reach out for a demo and let us show you how data storytelling can empower your teams.