Media Planning Made Easy: Data Storytelling Gives Coordinate Media Agency The Edge 

Australian Digital Agency Coordinate offer clients a comprehensive service that combines Media, Strategy & Creative with the aim of helping their clients to make a big impact and grow brands.

We chatted with Alice Anzanello, Media Coordinator to hear how Data Storytelling is helping to give Coordinate an edge over their competition.

Customised Reports were Draining Resources.

Historically, Coordinate's client reports were created using Excel. As they needed to customise each report with a high level of detail for each client the reports were time consuming to create. The team had to put a lot of focus on creating each report, giving them less time to spend on other more value-driving activities.

Smart Templates Makes Reporting Twice as Fast.

Nugit Smart Templates enabled Coordinate to create a templated report design for each different situation they regularly update on. This works well for any organisation that sends out regular client reports. Data automatically populates and refreshes for the new date period, allowing Account Managers to focus on making observations and working on optimisation strategy instead of manually sorting through data to compile a report. In Coordinate's case, the team regularly send Monthly Update reports as well as End of Campaign reports & All-Time Performance reports to over 20 different clients. Having Smart-Templates in place for all of these scenarios has freed up valuable resources to concentrate on higher value tasks.

One Clear View of Data + Flexibility to Customise.

The Data Storytelling platform pulls in data from all of Coordinate's different media sources to one central place so the team are able to get a real time performance overview without having to access individual media platforms.

“We’re now able to see performance across all platforms in one place and can set goals and have clear visibility of our progress towards them.”

This clear, collated view helps the team spot trends and gives them great visibility for their media planning. They've also found the Data Stories particularly useful for optimising their budget delivery method for Google ads, ensuring they don’t miss opportunities due to budget being too low for ads to appear. Alice and her team find this easier to see and navigate in Nugit rather than within the Google platform itself.

Nugit gives the team the ability to do more with their data, by adding customised metrics to really pinpoint opportunities unique to individual clients.

Coordinate use custom metrics to be able to categorise data by different campaign attributes, marketing platform or classifications. This gives them better visibility of all the important numbers and makes it easier to slice and splice data.

Data Storytelling is Easy for the Whole Team.

With a clean, straightforward UX and expert guidance from the Nugit team, Coordinate team found it easy to get started using Nugit Data Stories.

“The Platform is super easy to use. Our Nugit Customer Success Manager Kristie made it clear how to use it. It’s been exciting to learn about all the different kinds of visualisations that we can use!”

Visualisations Can Bring Data to Life.

The wide range of visualisations available on the Data Storytelling Platform mean there’s something suitable to showcase any kind of data. In particular, Alice and her team have found the Day Part Metrics useful as it gives them interesting insight into the timing of peak performance, something they couldn’t have done previously using Excel. The age and gender visualisations are also handy for the team to show insights on how performance varies by audience. 

Complete Clarity with Client-Friendly Reports.

All too often, reports can look complicated and end up being confusing to clients, especially in the media industry where there's a lot of complex terminology being used. Nugit helps Coordinate to present digestible data in a clean, appealing way so that all their clients understand what they're looking at and can see the value they're getting from their media services.

The Coorinate team have received a lot of great feedback from their clients which include Ginniderry, Colliers International, McGrath Real Estate and many more. Clients have found data in the Nugit Data Story reports much easier to read & understand than previous reports. The thing that's impressed them most are the visualisations and being able to see their progress towards key targets with the ‘Goals’ nugit.

Data Storytelling has become an invaluable tool for Coordinate's business, helping Alice's team to maximise campaign performance and offer a great service to their clients.

Interested to see how Data Storytelling can help your business?