| Brand | dimension
string | Key Metrics | brand | Facebook Ads, Snapchat Ads, YouGov BrandIndex |
| Brand ID | dimension
string | Key Metrics | brand_id | YouGov BrandIndex |
| Datasource Name | dimension
string | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Datasource ID | dimension
string | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Datasource Platform | dimension
string | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Datasource Platform Type | dimension
string | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Datasource Channel Type | dimension
string | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Date | dimension
date | Key Metrics | date | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week ISO | dimension
iso_week | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Week | dimension
string | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Day | dimension
day | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Month | dimension
string | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Month ISO | dimension
iso_month | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Quarter | dimension
string | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Quarter ISO | dimension
iso_quarter | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Year | dimension
string | Key Metrics | | Adobe Sitecatalyst, Brandwatch, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Hubspot Deals, Instagram Business, Instagram Organic, LinkedIn Ads, Microsoft Ads, Mixpanel Product Analytics, Moat Analytics, Snapchat Ads, TikTok Ads, Twitter Ads, Twitter Organic, Yahoo Ads, YouGov BrandIndex, YouTube Organic |
| Region | dimension
string | Key Metrics | region | Adobe Sitecatalyst, Facebook Ads, Facebook Pages, Google Ad Manager, Google Ads, Google Analytics, Google Analytics 4, Google Campaign Manager 360, LinkedIn Ads, Mixpanel Product Analytics, YouGov BrandIndex, YouTube Organic |
| Sector | dimension
string | Key Metrics | sector | YouGov BrandIndex |
| Sector ID | dimension
string | Key Metrics | sector_id | YouGov BrandIndex |
| Ad Awareness Score (Aware) | metric
number_2_digit | Key Metrics | | |
| Ad Awareness Score (Opinion) | metric
number_2_digit | Key Metrics | | |
| Ad Awareness Score (Total) | metric
number_2_digit | Key Metrics | | |
| Ad Awareness Volume (Aware) | metric
number_2_digit | Key Metrics | adaware_volume_aware | YouGov BrandIndex |
| Ad Awareness Volume (Opinion) | metric
number_2_digit | Key Metrics | adaware_volume_opinion | YouGov BrandIndex |
| Ad Awareness Volume (Total) | metric
number_2_digit | Key Metrics | adaware_volume_total | YouGov BrandIndex |
| Ad Awareness Yes | metric
number_2_digit | Key Metrics | adaware_yes | YouGov BrandIndex |
| Awareness Score (Aware) | metric
number_2_digit | Key Metrics | | |
| Awareness Score (Opinion) | metric
number_2_digit | Key Metrics | | |
| Awareness Score (Total) | metric
number_2_digit | Key Metrics | | |
| Awareness Volume (Aware) | metric
number_2_digit | Key Metrics | aided_volume_aware | YouGov BrandIndex |
| Awareness Volume (Opinion) | metric
number_2_digit | Key Metrics | aided_volume_opinion | YouGov BrandIndex |
| Awareness Volume (Total) | metric
number_2_digit | Key Metrics | aided_volume_total | YouGov BrandIndex |
| Awareness Yes | metric
number_2_digit | Key Metrics | aided_yes | YouGov BrandIndex |
| Attention Score (Aware) | metric
number_2_digit | Key Metrics | | |
| Attention Score (Opinion) | metric
number_2_digit | Key Metrics | | |
| Attention Score (Total) | metric
number_2_digit | Key Metrics | | |
| Attention Volume (Aware) | metric
number_2_digit | Key Metrics | attention_volume_aware | YouGov BrandIndex |
| Attention Volume (Opinion) | metric
number_2_digit | Key Metrics | attention_volume_opinion | YouGov BrandIndex |
| Attention Volume (Total) | metric
number_2_digit | Key Metrics | attention_volume_total | YouGov BrandIndex |
| Attention Yes | metric
number_2_digit | Key Metrics | attention_yes | YouGov BrandIndex |
| Quality Score (Total) | metric
number_2_digit | Key Metrics | | |
| Buzz Negative | metric
number_2_digit | Key Metrics | buzz_negative | YouGov BrandIndex |
| Buzz Positive | metric
number_2_digit | Key Metrics | buzz_positive | YouGov BrandIndex |
| Buzz Score (Aware) | metric
number_2_digit | Key Metrics | | |
| Buzz Score (Opinion) | metric
number_2_digit | Key Metrics | | |
| Buzz Score (Total) | metric
number_2_digit | Key Metrics | | |
| Buzz Volume (Aware) | metric
number_2_digit | Key Metrics | buzz_volume_aware | YouGov BrandIndex |
| Buzz Volume (Opinion) | metric
number_2_digit | Key Metrics | buzz_volume_opinion | YouGov BrandIndex |
| Buzz Volume (Total) | metric
number_2_digit | Key Metrics | buzz_volume_total | YouGov BrandIndex |
| Consideration Score (Aware) | metric
number_2_digit | Key Metrics | | |
